BLOGGING 101: WHY START A FOOD OR AUTHOR BLOG?
This is the second article in a series about How to Start a Food or Author Blog
There are thousands of reasons to start a blog. For authors, they serve as a complement to their main activity of writing. For recipe developers, they can be a way of sharing their recipes and of forming a community with people, and eventually leading to a book or career change. A food blogger is merely someone with a food blog, no matter the motivation.
Making money should not be a main priority, as direct revenue is rarely a viable strategy given the millions of blogs and websites out there. We shouldn’t have any illusions about that. But blogs can lead to other activities that will make you money. Your blog also allows you to establish yourself in your field of expertise. You may get consulting work, offers to write for websites, or book deals. You may be asked to develop or test recipes, or get invited to talk at conferences or workshops about your specialty or about writing.
Blogging is a format to communicate your expertise, or your story (and often a blend of both). It can start from purely a hobbyist intention, or from a professional one.