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Writing Doctor

Published by Tuesday, May 26, 2015 Permalink 0

Writing Doctor: This Pen is for Hire

How’s your prose?

Let me find what ails you, and set you to “writes”. Whether through modest adjustments or major overhauls, let’s get your prose in good health!

You are a food blogger, but your dream is to become a food writer. Writing is a craft, and like all crafts, it takes time and patience to learn. Think of it as a house. You start with a solid foundation, with a frame and a floor, but you have to finish the building so you can house your family.

Working with a writing coach is like adding a roof, insulation and siding to suit the climate you live in. The climate can be compared to the market or the type of writing you aim to do. You have to hone your writing to that market and meet the expectations of publishers and of your audience. Writing free of spelling and grammatical errors is not enough.

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Authorpreneurship

Published by Thursday, May 7, 2015 Permalink 0

“The mystery is worth a book in itself. How could a hitherto unknown novel by Harper Lee, writer of “To Kill a Mockingbird”, remain hidden for 60 years, and why was it not published before? For all the swirling questions, there is one certainty. The book will become a blockbuster without Ms Lee so much as signing a copy. If only every author could be so lucky.

“Standing out as a book writer today requires more than a bright idea and limpid prose. Authors need to become businesspeople as well, thinking strategically about their brand, and marketing themselves and their products. There is more competition for readers’ and reviewers’ attention, and fewer bookshops to provide a showcase for new titles. In 2013 some 1.4m print books were published in America, over five times as many as a decade earlier. Publishers are increasingly focusing their efforts on a few titles they think will make a splash, neglecting less well-known authors and less popular themes.”

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WHY START A FOOD OR AUTHOR BLOG?

Published by Tuesday, May 5, 2015 Permalink 3

BLOGGING 101: WHY START A FOOD OR AUTHOR BLOG?

by Jonell Galloway

This is the second article in a series about How to Start a Food or Author Blog

There are thousands of reasons to start a blog. For authors, they serve as a complement to their main activity of writing. For recipe developers, they can be a way of sharing their recipes and of forming a community with people, and eventually leading to a book or career change. A food blogger is merely someone with a food blog, no matter the motivation.

Making money should not be a main priority, as direct revenue is rarely a viable strategy given the millions of blogs and websites out there. We shouldn’t have any illusions about that. But blogs can lead to other activities that will make you money. Your blog also allows you to establish yourself in your field of expertise. You may get consulting work, offers to write for websites, or book deals. You may be asked to develop or test recipes, or get invited to talk at conferences or workshops about your specialty or about writing.

Blogging is a format to communicate your expertise, or your story (and often a blend of both). It can start from purely a hobbyist intention, or from a professional one.

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Food Blogging 101: How to Start a Food Blog

Published by Friday, May 1, 2015 Permalink 2

Food Blogging 101: How to Start a Food or an Author Blog

by Jonell Galloway

In today’s Internet world, all writers need an online presence in order to connect with other writers and build up a readership. Blogs are one way of doing this, but writers are often intimidated and overwhelmed by the technical skills required. I still am after all these years, but I’ve learned from my traumatic experiences, so stay calm. I’m going to walk you through some basics to familiarize you with the process, and you’ll walk away feeling more confident.

Blogging requires many skills other than writing. Publishers expect food writers, like other writers, to have a writing platform these days. That is the way of the world, whether we like it or not. In this series of articles, you will discover the power of blogging, and I’ll guide you through the process of starting your blog, step-by-step. We’ll then look at how to develop your content and manage the multitude of technical and scheduling aspects involved. We’ll cover the following steps:

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