An admirable new initiative by Meat & Livestock Australia, Target 100, aims to deliver sustainable cattle and sheep farming in Australia by 2020.
Sustainability is no recent thing for the Australian meat industry, which has been investing in environmental research and development for many years. By implementing a selection of 100 individual research, development, and extension initiatives which will be funded through the various meat industry organisations. The industry intends to focus this and reduce the resources it uses, thus reducing its footprint, improving its efficiency, and providing a focal point for environmental, social and ethical farming action in order to to ensure a sustainable food source.
Professor Tim Flannery - Target 100 launch
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