Something very exciting is happening this month. A brand-new food magazine – In Search of Taste – is due out in Britain. Forget any stereotypes of British food that you’re hauling around in your mind.
International in scope, In Search of Taste promises stunning imagery, artistic nuances, and a sense of beauty in a world fraught with terror and suffering and pain, reminding us of the very things that makes us so human: cooking and cuisine and culture.
The following interview with In Search of Taste’s editor, Keith Reeves, offers us a taste of what we can expect. As Reeves so rightly says, “Eating and drinking are the most important things anyone must do, and selecting what to eat and drink is the most important decision we all undertake.”
What prompted you to start In Search of Taste? Tell us a little about the background. Was there an epiphany moment or did the idea come slowly?
Epiphany carries far too many connotations of urgency and divine inspiration. Intermittent revelations better describe the magazine’s journey, with gathering flickers rather than one blinding light. But we’re still en route!
I initially felt that there were more than enough column inches written on the subject of food and wine and to attempt further comment was perhaps foolhardy. But when I looked closer, simple and direct dialogue seemed scarce. There appeared to be something of a drift towards entertainment and a move away from straightforward and helpful information.