Swiss Supermarket Discoveries Part I: Snacks
by Sonja Holverson
From the archives
I have found in my world travels that one of the highlights for revealing the secrets of the local culture when in a new destination is to go to the neighborhood supermarket. Even if you don’t need anything, this visit is a must everywhere. It’s fascinating.
Even if you don’t know what some things are, it’s amazing to observe the different presentation of goods as well as the packaging, transaction techniques and social behaviors in the store. Switzerland is particularly interesting because the country has four national languages (German, French, Italian and Romansch, which is an ancient Latin language). With various cultural backgrounds in different regions, you will find different food items available, but many products are, by law, labeled in at least 3 languages. The Swiss German supermarkets’ food items are quite different from those you find in the French speaking region (called “Suisse Romande” or “Romandie” in French), even if it’s the same store chain.
Feeling the need for a quick snack after walking around (or mostly up and down) in the clean Swiss Alpine air? Can’t wait for the later-than-you’re-used-to Swiss dinner hour? Then head for the nearest supermarket where you will find the locals snacking away. Sometimes there are benches inside and outside the supermarket door just for this purpose! This is not to say that there is not a wonderful choice of restaurants in Switzerland. Au contraire! But as a business traveler like me, you may find yourself hungry at odd times and lunch service is usually over at 2:00 p.m. Dinner does not usualy start until 7:00 p.m. in French-speaking Switzerland and 5 p.m. in German-speaking Switzerland, or later if your Swiss friends live on Lake Geneva and are très chic. There are exceptions. The reason behind this afternoon restaurant closure is that most waiters, chefs and owners work split shifts and need a break before dinner service.
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